#1 David Beckham – $350 million
THE most marketable sports person in history, David Beckham is still one of the most popular faces in the world of football. While his talent on the ball was unquestioned, it was his page 3 wedding with Spice Girl Victoria as well as his charming looks, which catapulted him to global stardom. After a successful playing career, Beckham began his new role as an ambassador for the sport in the USA while also becoming the leading style icon for men across the planet. The former England captain is a jackpot for many top designer firms in the world and along with his wife Victoria, Beckham has created a massive empire which should easily last a lifetime or two.